Managing customers
Understanding your customers and leveraging that understanding to grow is essential to your app's success.
Mantle's Customers view makes this easy by bringing together all your customer data in one place, helping you make informed decisions about acquisition, retention, and growth.
The power of the customer view
Your Customer view is more than just a list - it's a command center for your entire customer strategy:
See everything in one place: All your customer data across apps, including subscription details, usage patterns, and engagement history
Create actionable segments: Build powerful customer groups based on status, plan type, value, and behavior
Drive targeted communication: Send the right message to the right customers at the right time using Mantle Email to boost conversions and reduce churn
Automate customer journeys: Connect customer data to Mantle Flows for powerful automated workflows
Spot opportunities instantly: Identify upgrade candidates and at-risk customers with clear visual indicators
With this complete view of your customer base, you're not just tracking metrics - you're uncovering opportunities to grow your business.
Key capabilities
The Customers section includes essential tools that transform how you manage your customer relationships:
Unified customer view: See all your customers across apps in one consolidated dashboard
Powerful segmentation: Create custom segments based on various criteria to better understand your customer base
Custom fields: Add structured metadata to capture important customer information
Contact management: Track multiple points of contact at each customer's business
Customer timeline: View historical data including installs, uninstalls, reviews, and more
Tagging and notes: Add context and organization to your customer records
Customer tracking
Mantle automatically monitors your customers throughout their journey with your app. By tracking key status changes and interactions, you can quickly identify which customers need attention and where growth opportunities exist.
Understanding these customer statuses is fundamental to effective segmentation and targeted communication. You'll be able to create powerful filtering rules based on where customers are in their lifecycle, allowing you to deliver exactly the right message at the right time.
Exporting customer data
You can export your customer data to a CSV file from the Customers list. Click the Export button to open the export modal, choose your options, and we'll email you a download link when the file is ready.
Export formats
If you have multiple apps, you can choose between two formats:
One row per customer: Each customer appears once with their aggregated data across all apps.
One row per app installation: Each customer appears once for each app they have installed, with app-specific details like plan, subscription status, and review data.
Fields included in the export
One row per customer exports include:
| Field | Description |
|---|---|
| ID | Mantle customer ID |
| Name | Customer name |
| Primary email | |
| Customer Email | Secondary customer email |
| Tags | Comma-separated list of tags |
| Test | Whether the customer is marked as a test account |
| Installed On | Date of first interaction |
| Uninstalled On | Date uninstalled (if all app installations are uninstalled) |
| LTV | Lifetime value |
| Average Monthly Revenue | Average monthly revenue across apps |
| Shopify ID | Shopify shop ID |
| Shopify Domain | Shopify myshopify.com domain |
| Shopify Plan | Shopify plan name |
| Country Code | Country code |
| URL | Customer URL |
| Domain | Custom domain |
| Timezone | Timezone |
| Industry | Industry |
| Next Renewal Date | Next billing renewal date |
One row per app installation exports include all of the above, plus:
| Field | Description |
|---|---|
| App ID | Mantle app ID |
| App Name | Name of the app |
| App Plan | Current plan name |
| App Plan Interval | Billing interval (e.g. monthly, annual) |
| App Plan Subtotal | Plan price before discounts |
| Discount Name | Name of any active discount |
| Discount Amount | Discount amount |
| App Plan Total | Plan price after discounts |
| Is Subscription Active | Whether the subscription is currently active |
| Is Active & Paying | Whether the customer is active and on a paid plan |
| Latest Subscription Activated On | Date the current subscription was activated |
| Latest Subscription Canceled On | Date the subscription was canceled (if applicable) |
| Latest Subscription Trial Expires On | Trial expiration date (if applicable) |
| App Reviewed | Whether the customer has left an app review |
| App Review Rating | Star rating of the review |
| App Review Date | Date the review was submitted |
| App Review Content | Text content of the review |
| Uninstall Reason | Reason selected at uninstall (if applicable) |
| Uninstall Reason Description | Additional uninstall feedback |
| Affiliate Name | Associated affiliate name |
| Affiliate Group | Associated affiliate group |
Optional additional data
You can also choose to include:
Custom fields: Any custom fields you've defined for your customers or app installations.
Points of contact: Up to 4 contacts per customer, each with name, label, email, and phone.
Relationships: Up to 4 account owners per customer, each with name, relationship type, and email.
Driving results with customer data
Turn your customer insights into measurable growth:
Targeted campaigns
Send the right messages to the right customers:
Convert free users to paid with targeted upgrade offers
Bring back uninstalled customers with personalized re-engagement campaigns
Guide new customers through their first week with educational content
Automated workflows
Let Mantle handle routine customer interactions:
Trigger personalized onboarding when new customers install
Send renewal reminders at just the right time
Alert your team instantly when VIP customers need attention
Measuring success
See the impact of your customer strategies:
Compare conversion rates between different customer segments
Track improvements in lifetime value after targeted campaigns
Measure retention improvements from your customer initiatives
The best part? All of these capabilities work together in one integrated platform, making it easy to turn customer data into business growth.